jimseven | James Hoffmann's coffee blog.

jimseven | James Hoffmann’s coffee blog

James Hoffman is my coffee industry hero of sorts. Mr. Hoffman has an iconoclast’s bent but with his even-handed approach to what can be divisive issues — and in the close-knit and sometimes provincial world of specialty coffee, what can’t be? — and his focus on objective reasoning and passion for quantitative research, he is consistently a breath of reasoned fresh air in a world of too many strongly held opinions.

Hoffman was the World Barista Champion in 2007 and he’s also the owner of Square Mile Coffee Roasters in London, UK.


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