The horror

A coffee horror show …

… brought to you by Starbucks and the Culinary Institute of America.

Holy shit! […] the Culinary Institute of America is counter productive to #coffee education.

— Kyle Glanville & “alyssasaiddance”, via Twitter

Holy shit, indeed. After clicking through the linked title, watch the two videos at the bottom of the resulting page entitled “Learn what makes a great latte” and “The Latte Challenge”. Prepare yourself for the horror.

It will marked as a turning point in the efforts for greater culinary understanding of coffee and coffee preparation when, first and foremost, in videos like these, Starbucks is not held up – implied or otherwise – as the gold standard of coffee by what is, normally, a highly respected example of culinary excellence: the CIA. I look forward to that day.

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