Broadcasting can be evil

Your job is to interact, not just to broadcast

I don’t normally post about marketing here – more appropriate for other venues – but I ran across this quote in article on the subject of proper business use of social media (specifically about Facebook but relevant for others as well) and I couldn’t help thinking of a particular San Francisco based roaster (who will remain nameless), one whom I know at least one person has stopped following on Twitter for violation of this rule-of-thumb.

It inspired a post at one of those said other venues. I’m hoping the right person reads it.


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