From NPR, and via a tweet by my friend @stephinstereo (a musician and student of music, who blogs at Double Narrative) I find out that coffee in India is setting itself up to be a big thing. Although, as the interviewee in the piece admits, it’s not really the coffee that attracts, but the prospect of place to meet that doesn’t offer alcohol (still frowned upon, it seems) for young people.
Café Coffee Day focused on convincing them that they liked getting coffee, even if they weren’t coffee lovers
– Arvind Singhal, the head of Technopack, a consulting firm in New Delhi
All of it sounds amazingly similar to the reasoning behind the rise of Starbucks and its ilk here in the states.