Cory Andreen On “Forgotten Taste Potentials” via

Within ten seconds of grinding coffee it loses thirty percent of its aroma

The lecturer in this video from the Taste Festival, Mr. Andreen, has quite the CV. He is the World Cup Tasters champion, the owner of a Berlin coffee bar — CK Cafe, and is a member of the Berlin Coffee Society.

If tasting is comparing, the lucky members of Mr. Andreen’s audience were tasting to the utmost, comparing coffee of various ages and preparation methods.