I finally got around to watching a couple of the 2012 Nordic Barista Cup lecture videos today and I was particularly impressed with Tim Wendelboe’s.

A Question: is the level of personal involvement, on the part of Mr. Wendelboe, displayed in this video, unique? 

I’ve heard of origin trips, but I’ve never seen evidence of this level of involvement before: his all-in purchase promise, the experimentation, the personal farm-level influence on every level of processing.

Who else, if anyone, is doing this? Techno serve, maybe? Or is this something even more detail-focused than what they are doing?