There are probably a multitude of ways to look at this. Here’s two:
- Blue Bottle is either expanding the market for specialty coffee…
- …or making room for new people to step in and do it.
Quality is always a moving target.
Also: Lot’s of good links, and commentary as well, at Stephen S. Wade’s Terroirism.
President and CEO of Blue Bottle Coffee Inc., James Freeman: Oliver Strand’s update.