James Freeman no longer “owns” Blue Bottle Coffee

There are probably a multitude of ways to look at this. Here’s two:

  1. Blue Bottle is either expanding the market for specialty coffee…
  2. …or making room for new people to step in and do it.

Quality is always a moving target.

Also: Lot’s of good links, and commentary as well, at Stephen S. Wade’s Terroirism.

President and CEO of Blue Bottle Coffee Inc., James Freeman: Oliver Strand’s update.

James Freeman no longer “owns” Blue Bottle Coffee